Project Description

Banking App

In 2021 I lead the product development group of a growth stage fintech startup that provided an Earned Wage Access banking product to employers as a way to reduce turnover and attract more talent. The business model was to provide technology that allows employees to get paid everyday instead of waiting till payday. Our product was free to employees and employers and we generated revenue from the interchange charge of our visa card program, much the same as banks do today.

I designed a new card program to increase our gross margin while adding more than a dozen key features to make our product more appealing. Additionally I personally designed a new mobile app and web app experience to modernize the product while enabling it to be extendable to account for the new features.

I made this awesome video for the original version, before the redesign using Adobe After Effects.

MY ROLES
  • Director of Product Management
  • Executive Team Sponsor
  • UX Designer
  • Platform Manager
TECHNOLOGIES
  • Adobe XD
  • Node JS
  • React Native
  • Mongo DB
  • Redshift

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